As usual at the end of the year, Pantone, has announced what will be the color that will mark the trends in various sectors.
The chosen color is “Living Coral 16-1546”. The company has defined it as an animated color, which conveys optimism and joy, as well as being sociable and energetic.
It is a mixture of soft orange with golden nuances obtained from nature, thinking of the coral reefs that provide shelter and sustenance to marine life, in addition to encouraging human interaction and the social connection that consumers seek.
From Pantone they affirm that “Living Coral” is a nutritive color that appears in the natural environment and, at the same time, shows a living presence in social networks.
It is the perfect mix between the natural world and the virtual world.